Secrets to Creating Passive Income as a PT

[00:00:00] Welcome to The Aaron LeBauer Show. This is the number one show for passionate physical

[00:00:09] therapy and healthcare entrepreneurs looking to level up their income and impact on the

[00:00:14] world. If that's you, then you're in the right place. So sit back, chill out, and let's

[00:00:20] get into the show.

[00:00:26] Today we're going to talk about the secret to making passive income as a physical therapist.

[00:00:30] Hey, my name is Aaron LeBauer and welcome back. Be sure that before we hop in this video,

[00:00:37] you hit the like, subscribe, and click the little notification bell so you get more videos

[00:00:43] like this one on passive income, how to build your email list, the secret to scaling

[00:00:48] your business, and helping massive amounts of people at the same time. So today we're

[00:00:53] going to talk about the secret to making passive income. And I'm going to focus it specifically

[00:00:58] on physical therapists at the same time. I know that many of you aren't physical therapists.

[00:01:04] So here's what I want you to understand. I'm a physical therapist. I am a massage therapist.

[00:01:10] I am a yoga teacher. I'm a former professional cyclist. I love old things like lambretta,

[00:01:15] scooters, and straight razor shaving. Even though I have a beard, I love restoring

[00:01:20] straight razors. So anytime you hear the word physical therapist, just think and install

[00:01:26] the name that you are, whether it's a speech language pathologist, chiropractor, maybe

[00:01:31] you own an ice cream catering business like my friend Steve who is going to be on the

[00:01:38] cash biddy lunch hour coming out in the next week or two. The secret to making

[00:01:43] passive income as a physical therapist is this. There is no passive income. What passive

[00:01:53] income really means is you put in the work once and then the income comes in later.

[00:02:01] Passive isn't just like you don't have to do anything and you make money. For any

[00:02:05] of these strategies, you actually have to put in some work, but it's about putting

[00:02:09] in the work upfront and leveraging people and systems time and knowledge to make income

[00:02:18] later. If you can go to sleep, ride your bike, go on vacation, meet with a client and money

[00:02:25] is still flowing in, you've got passive income, which is great. Here's what you

[00:02:32] really need to make passive income. I think there's one of these I didn't even put

[00:02:38] down. You really need to have an audience. You need to give to get. The one thing people

[00:02:46] struggle with the most when they come to me and say, Aaron, I want to teach a course online.

[00:02:51] I want to make money online because that's where passive income is. They don't have

[00:02:55] any audience. They haven't given something in advance. They haven't given results in

[00:03:01] advance. They haven't given help in advance and they're expecting people to just come

[00:03:05] by right now. Some people buy right now, but long-term to create steady stream of

[00:03:10] passive income, you have to give results in advance. I actually got to put that on

[00:03:18] my list. You have to give results in advance. Help someone. Give away your best

[00:03:22] stuff. Most people won't take action on it anyways and they'll be more

[00:03:27] likely to come to you and be like, I need some help implementing this or if

[00:03:30] that stuff was so great, just imagine the other stuff. Just like

[00:03:34] Beatrice Cooley and who's my coach. I paid over $50,000 a year to coach with.

[00:03:39] 14 years ago, I read one of his blog posts and I used it. I implemented what he

[00:03:43] shared and I used it to help build my cash practice when the APTA couldn't

[00:03:48] help me do it. And 10 years later, I went to him and became a private

[00:03:53] coaching client of him. It's going on four years now because he gave me

[00:03:57] massive results in advance and since being a private coaching client of

[00:04:02] his, every year one of the strategies I learn or he teaches me pays for the

[00:04:09] year worth of coaching and more because I take action on what we decide

[00:04:16] and what he tells me to do. I don't question him and go like, do you think?

[00:04:21] He gave me results in advance. I know that when he says Aaron, you should

[00:04:25] do this. I go do it. I just did something. I just did a five-week boot

[00:04:29] camp that he helped me put together and made, I don't know, made another.

[00:04:35] What do we make? $25,000 plus $36,000. So $25,000 plus $36,000 is $41,000 plus $61,000.

[00:04:49] Okay, great. His one idea for the year more than paid for his coaching.

[00:04:53] And I just calculated that in my head but he gave me results in advance.

[00:04:58] Now I've got passive income but I've put in a lot of the work too.

[00:05:03] And I'm sitting here talking to you now. Okay, the number two thing you need is lead

[00:05:07] flow. What is lead flow? Most people think, I kind of feel like I should show

[00:05:13] this to you. Most people think that they have enough leads or they don't

[00:05:19] have leads but lead flow is like this lead flow. This is the lead flow.

[00:05:24] If you're just watching on Instagram or you're listening somewhere else,

[00:05:28] you might want to go and look on YouTube but I'll show you what lead flow looks

[00:05:36] like. Imagine there's a triangle and we divide it into five segments.

[00:05:41] The bottom segment is going to be called blocked.

[00:05:45] It's kind of like your pipes are blocked and they're overflowing.

[00:05:49] Hopefully you don't have a sewage back up like we did about five years

[00:05:52] ago and you have to have your yard but our flow was blocked.

[00:05:57] And then you have a trickle.

[00:06:01] Maybe you got one or two people going to your website and they put their email

[00:06:07] address on your newsletter and says, join our newsletter or join our email list.

[00:06:13] People don't want to join newsletters in email lists and so maybe you got

[00:06:16] a trickle like one person a month, maybe two.

[00:06:20] Then you've got a drip.

[00:06:23] Kind of like the faucet it kind of like drips in.

[00:06:26] It's just like drip, drip, drip maybe one or two people a week.

[00:06:33] Then it'll just drip. It's just constantly drip, drip.

[00:06:37] It's a little annoying. Maybe it's not as fast as you want.

[00:06:41] It's kind of like that faucet at the campsite that's barely running your water

[00:06:46] and you've got grease and oil and dirt on your hands.

[00:06:49] You're trying to wash them off with some Dr. Braun or soap but you can't

[00:06:52] get the stuff to rinse off or maybe it's like when you try to wash your hands.

[00:06:56] Yeah, it's like that. You're like, I can't get it off.

[00:07:00] Then you've got a flow of leads.

[00:07:07] You've clearly got lead magnet people want.

[00:07:10] You can put something out and you've got people flow in.

[00:07:14] It's like, okay, I've got some leads and I can make some sales.

[00:07:17] Then at the very top, the top like little corner, you've got a flood.

[00:07:24] It's pretty much too much leads.

[00:07:26] The truth is there's really only two kinds.

[00:07:32] The truth is either you have enough leads or you don't have enough leads.

[00:07:40] See what I'm saying?

[00:07:43] I'm in a drip and that's not enough leads.

[00:07:46] You've got flow or flood, it's enough.

[00:07:48] Can we open the faucet a little bit more?

[00:07:51] Probably.

[00:07:54] You need lead flow to make passive income as a physical therapist.

[00:08:00] You need lead flow.

[00:08:01] That could be people coming from your social media into your email follow-up system

[00:08:07] through a lead magnet or a webinar.

[00:08:10] I just did a podcast.

[00:08:12] I just actually recorded this.

[00:08:13] It's going to come out Friday before Thanksgiving.

[00:08:18] Whenever this comes out, it might be in another week or so.

[00:08:23] On the top eight ways to build your email list.

[00:08:27] You have to have lead flow.

[00:08:30] Then number three, you need to have a value ladder.

[00:08:32] What does a value ladder look like?

[00:08:34] A value ladder is, and I'm going to show this again on the iPad,

[00:08:38] but I'll describe it as well.

[00:08:40] There's a ladder where it's more like a stair step approach.

[00:08:45] At the bottom rung, you've got a free offer.

[00:08:50] That's a lead magnet.

[00:08:52] Then the next rung is a low barrier offer in LBO.

[00:08:56] Maybe it's a $75 total body diagnostic or it's a $49 cash PT toolkit.

[00:09:03] Or it's a free plus shipping book like the cash PT blueprint book,

[00:09:07] which is a free book.

[00:09:08] It costs me $12.40, but if you cover shipping, it's $9.99 to ship it out to you

[00:09:14] and we'll give it to you for free.

[00:09:16] You can always go to Amazon and get it for $20.

[00:09:19] That's a low barrier offer.

[00:09:21] Then the next rung up is maybe one of your primary offers.

[00:09:26] It might be a $1,000 to $2,500 course program plan of care.

[00:09:36] The next ladder up is either something like a Platinum Astromind,

[00:09:39] which is a monthly membership group.

[00:09:42] It's to help you scale to multiple six and seven figures

[00:09:45] in the course of 12 to 36 months.

[00:09:47] For our clinic, it's our wellness warrior program

[00:09:50] where people join our membership and they stay long-term.

[00:09:54] That's the top of your value ladder.

[00:09:56] That's more of like a monthly recurring revenue model, an MRR model.

[00:10:00] You got a value ladder.

[00:10:02] Now people can enter your value ladder at the bottom and work their way up

[00:10:05] and they can enter at any of those segments.

[00:10:08] But just having a value ladder doesn't give you passive income

[00:10:12] and just having lead flow doesn't give you passive income.

[00:10:17] As part of your value ladder, number four,

[00:10:19] you need to have a proven offer.

[00:10:23] You need to have an offer, whether it's a free and paid,

[00:10:28] but really it's like you need to have the proven lead magnet

[00:10:32] and you have a proven paid offer

[00:10:34] where people are going to go to a sales page

[00:10:37] or they're going to message you on Instagram

[00:10:39] or they're going to send you an email

[00:10:41] and you can either get them on the phone

[00:10:43] or get them on the phone or to a sales page

[00:10:45] and get them into your offer.

[00:10:47] Like in our clinic, the proven offer is our physical therapy,

[00:10:51] but it's not physical therapy.

[00:10:53] It's our return to running or total body complete program.

[00:10:57] It's 1998 for a coaching business.

[00:11:01] It's the course like the Cash PT Blueprint

[00:11:03] or Income Impact Academy, Patients and Profits on Demand.

[00:11:07] Those are proven offers.

[00:11:09] Patients and Profits on Demand is a brand new offer.

[00:11:11] It wasn't proven until I created it

[00:11:15] and offered it to people.

[00:11:17] I offered it.

[00:11:18] We enrolled, what do we enroll?

[00:11:20] Eight people the first time at $2,500

[00:11:22] and then it was a proven offer,

[00:11:24] but it wasn't a proven offer before that.

[00:11:27] And so once I enrolled everybody,

[00:11:29] then I built out the course.

[00:11:31] I had an idea of what I wanted it to be

[00:11:33] but I didn't spend time building it out

[00:11:34] until I could prove that people wanted it.

[00:11:36] Same thing happened with Income Impact Academy.

[00:11:38] The first time I put that one out,

[00:11:41] I was going to teach people how to,

[00:11:44] during the pandemic, how to start a podcast,

[00:11:47] how to write a book, how to create an online course,

[00:11:50] how to do webinars and do that.

[00:11:52] It was going to be a mentorship

[00:11:53] and I was going to do two hours a day,

[00:11:54] five days in a row, $197.

[00:11:57] No one on my 8,000 person email list

[00:12:00] that I sent it to wanted it.

[00:12:02] Two months later, I changed the name,

[00:12:04] took out a bunch of the content,

[00:12:05] made it very specific of the promise

[00:12:07] is launch an online course

[00:12:08] and make more money in 30 days.

[00:12:10] We enrolled 95 people,

[00:12:12] launched it again in the fall.

[00:12:14] 65 people at a higher price point

[00:12:16] with 40% now took the new upsell,

[00:12:18] generated more money on it,

[00:12:20] helped even more people.

[00:12:21] We've enrolled over 200 people in this program.

[00:12:23] It's a proven offer.

[00:12:25] And at the same time,

[00:12:27] I've had three people enrolling that program

[00:12:29] in the last month and I'm not actively selling it.

[00:12:32] So that's called passive income.

[00:12:34] But I've done some of these other pieces first.

[00:12:37] Number five, work smarter, not harder.

[00:12:40] This is another visual.

[00:12:44] But visualize it like this.

[00:12:46] Okay, there's eight boxes in a row.

[00:12:50] All right, most PTs who are struggling,

[00:12:55] especially those of you who are struggling,

[00:12:57] put in a piece of work.

[00:12:59] This is called the impact ratio.

[00:13:03] No, the input impact ratio.

[00:13:07] The input impact ratio.

[00:13:13] And if you're watching me write,

[00:13:15] I am a lefty and I've been writing that way

[00:13:17] since first grade.

[00:13:19] Billy Pope was perfect at writing.

[00:13:21] My writing is always wonky.

[00:13:22] What I've realized is I have always had to write

[00:13:24] on like the coils of the note pads.

[00:13:26] So my writing is really bad.

[00:13:29] And I also have my dad's a physician.

[00:13:31] So you know how physicians sign their notes

[00:13:33] looks terrible.

[00:13:35] But anyways, the input impact ratio.

[00:13:38] There's eight boxes.

[00:13:39] Most PTs are doing work.

[00:13:41] They do work.

[00:13:43] They do a lot more work.

[00:13:45] They treat some patients and do some other stuff.

[00:13:48] So seven out of eight times they're doing work

[00:13:51] and being busy.

[00:13:53] And then they have one box that's green.

[00:13:56] So the first seven boxes are red.

[00:13:58] The last box is green.

[00:13:59] And they have some impact.

[00:14:01] That might be even you if you're like,

[00:14:04] I don't want to grow past just owning a job

[00:14:07] in my own cash practice and seeing patients one on one.

[00:14:10] Like, yeah, you're helping people one on one,

[00:14:12] which is vital and important.

[00:14:14] But you're limiting your impact.

[00:14:17] So let's say you're a TMJ specialist

[00:14:20] and you only want to see people one on one

[00:14:24] and you're going to put in all the work

[00:14:26] and wait and guess.

[00:14:28] But there are people all over the United States

[00:14:29] all over the world who have these problems.

[00:14:31] So could you put out a lead magnet

[00:14:34] and maybe an online course

[00:14:36] that's even a low barrier offer for your local patients?

[00:14:39] They can help thousands of people?

[00:14:41] Yes, absolutely.

[00:14:42] But we weren't trained to think that way.

[00:14:44] So successful physical therapists,

[00:14:47] million-dollar physical therapists are like this.

[00:14:52] They put in one piece of input.

[00:14:55] They put in one piece of work

[00:14:56] like me creating this content right now.

[00:14:58] And then the impact multiplies

[00:15:00] because I have a team that's going to take this video,

[00:15:03] put it on social media,

[00:15:05] put it on YouTube, depending on how long it is.

[00:15:09] Maybe we'll make a podcast out of it,

[00:15:11] but this isn't...

[00:15:12] I didn't start this one

[00:15:13] intending it to be a podcast.

[00:15:14] It's intent to be a YouTube video.

[00:15:16] But we might repurpose it later.

[00:15:18] And now my input-to-impact ratio is really high.

[00:15:22] What I want to know is

[00:15:23] what is your input-to-impact ratio?

[00:15:26] And you could put it in the chat if you're watching this.

[00:15:29] You could message me later.

[00:15:31] But I want to know what is it right now

[00:15:32] and what do you want it to be?

[00:15:36] Make a successful physical therapist

[00:15:38] who create passive income?

[00:15:41] Put in one piece of work

[00:15:43] and they impact for themselves,

[00:15:45] their bank account for people in the world

[00:15:48] outweighs the amount that they input.

[00:15:50] Because I know...

[00:15:51] It used to give me anxiety thinking,

[00:15:53] how am I going to make a million dollars a year?

[00:15:55] I'm just going to have to work 10 times as hard.

[00:15:58] Okay, I'm making six figures now.

[00:16:01] To make a million, that's times 10.

[00:16:03] I'm just going to have to work 10 times as hard.

[00:16:05] Well, that's not reality.

[00:16:07] Reality is the million-dollar PTs

[00:16:09] are working smarter and not harder.

[00:16:12] How do you do that?

[00:16:14] You leverage software and you leverage a team.

[00:16:18] So you leverage software like the PTE-Mail engine,

[00:16:21] which not only allows me to send out automated emails

[00:16:24] to people who get our lead magnets

[00:16:26] or become patients and customers

[00:16:28] and nurture them in ask for referrals.

[00:16:30] I leverage that to notify team members

[00:16:33] about when an action has been taken

[00:16:35] and they need to maybe follow up with someone in person.

[00:16:38] We leverage other software in our business

[00:16:40] like ClickFunnels and SamCart

[00:16:42] and Zapier and Slack and Google Workplace

[00:16:46] and IntakeQ, which...

[00:16:48] Just IntakeQ alone

[00:16:50] saved me about two and a half hours a week

[00:16:52] when I started using that

[00:16:54] because it allowed us to do all the Intake forms online.

[00:16:58] Now, it doesn't save me any time,

[00:17:00] but it saves my team time.

[00:17:02] And the other thing is leveraging your employees and team.

[00:17:04] Virtual assistants, in-person employees

[00:17:06] to do work for you because at the end of the day,

[00:17:08] if you're a physical therapist,

[00:17:10] you're just a highly trained technician

[00:17:14] who deserves to earn more

[00:17:16] but you don't because you're just a technician

[00:17:18] with a doctoral degree.

[00:17:22] Okay? Anyone can do physical therapy.

[00:17:25] I'm not going to let anyone do physical therapy at my clinic.

[00:17:28] I'm going to make sure that they're like an amazing person

[00:17:31] who believes in our vision and mission

[00:17:33] and believes in helping people,

[00:17:36] but by them doing one-on-one in our clinic,

[00:17:39] they're working together with me on my team

[00:17:42] to help you and thousands of people,

[00:17:45] 55,000 physical therapists

[00:17:47] learn how to market directly to patients

[00:17:49] so we can help 100 million people

[00:17:51] with surgery and expensive imaging.

[00:17:54] Like, they're a part of that mission.

[00:17:56] So they're part of it, even though they're doing an important piece,

[00:18:00] they're a part of the bigger mission and goal.

[00:18:03] And so my team believes in the mission

[00:18:05] and at least I hope they do.

[00:18:07] I think they do, but I know they do

[00:18:09] and that's why we're able to do this.

[00:18:11] We can help people in a meaningful way here in Greensboro,

[00:18:13] but I can't be stuck sitting at a table

[00:18:15] treating 20 patients a week

[00:18:17] because I'm sitting there

[00:18:19] and when I was, I was just sitting there thinking about

[00:18:21] all the other things I could be doing to help people.

[00:18:23] So just remember, no matter where you're at,

[00:18:26] yes, there's things that you can do

[00:18:28] but you're not the only one that can do them

[00:18:30] and if you can find a software, a service,

[00:18:32] or a person to help make it easier

[00:18:34] and multiply your impact,

[00:18:36] buy back your time so you can help more people at once,

[00:18:39] it's your duty to figure that part out

[00:18:41] or to find the software system or person

[00:18:44] to do it or find the person

[00:18:46] to show you exactly what you need to do

[00:18:48] so you can do it.

[00:18:50] Okay.

[00:18:52] Secret number six, to making passive income

[00:18:54] as a physical therapist,

[00:18:55] you create an evergreen sales sequence.

[00:18:57] So you come into our value ladder

[00:19:01] and then there's a sequence of emails you get

[00:19:03] to help move you up the value ladder

[00:19:05] and that's what we've been doing for 20 years

[00:19:08] and that's what we use the PT Email Engine for

[00:19:10] is you come into a webinar

[00:19:12] or a back pain e-book

[00:19:14] or an in-person workshop

[00:19:16] and there's an email sequence

[00:19:17] that moves you along the path

[00:19:19] and creating a relationship with you

[00:19:21] to move you into becoming a patient

[00:19:23] or you get the cash PD checklist

[00:19:25] and there's a sequence that moves you

[00:19:26] into the cash PD blueprint

[00:19:27] or maybe you get my 35 marketing strategies

[00:19:29] or you attend a webinar or something

[00:19:32] and it moves you into a path

[00:19:34] of joining our Platinum Mastermind Group

[00:19:36] because I know what my value ladders are

[00:19:38] and I use automated sequences

[00:19:42] to move people along the path.

[00:19:44] That's how we got a 2,000 Club Award

[00:19:46] from ClickFunnels

[00:19:48] for the cash PD checklist funnel.

[00:19:50] 2,000 Club Award means

[00:19:52] we've made over a million dollars,

[00:19:54] seven figures, two commas

[00:19:56] in one funnel on ClickFunnels

[00:19:58] which is pretty dope

[00:20:00] but that's how we did it.

[00:20:02] You have an evergreen sales system

[00:20:04] and on the weekend I'll be working out

[00:20:06] maybe I'll be at a meeting,

[00:20:07] I'll be on vacation

[00:20:08] and dang, dang, I got sales coming in.

[00:20:11] You got like different, like book selling courses,

[00:20:14] product downloads, new clients,

[00:20:17] coaching clients, et cetera.

[00:20:19] It's dope.

[00:20:20] The first time it happened to me

[00:20:21] I remember being like, oh my god this is amazing.

[00:20:23] I made $35 on my very first sale.

[00:20:25] It was awesome.

[00:20:27] Okay, work smarter not harder

[00:20:29] create an evergreen sales system

[00:20:31] and then that just bleeds into

[00:20:32] you need to use email marketing.

[00:20:34] You just have to.

[00:20:35] That's what we created the PT email engine

[00:20:37] for our Platinum Mastermind members.

[00:20:39] We've now rolled it out to people who want to use it.

[00:20:42] Basically I write the emails for you

[00:20:44] and the sequences

[00:20:45] and we set it all up for you

[00:20:46] and we hand it over to you.

[00:20:48] It's like you just bought a new BMW

[00:20:51] and I gave you lifetime free gas.

[00:20:54] You can drive the new BMW off the lot

[00:20:58] and you can fill it up

[00:21:01] at the gas station every week

[00:21:03] or you can drive it off the lot

[00:21:05] and you got a free gas card from Aaron

[00:21:08] like the engine has all the gas it needs

[00:21:11] you just need to go start the engine every day

[00:21:13] and run it.

[00:21:16] Number eight, this is a little bit different

[00:21:20] but this is an extension of all these things.

[00:21:22] Once these things start working

[00:21:23] once you start getting sales in

[00:21:25] once you have you give results in advance

[00:21:28] you create lead flow

[00:21:29] and you've got a value ladder

[00:21:30] and people are flowing up your value ladder

[00:21:32] you've got your proven offer

[00:21:33] and they're buying your thing

[00:21:34] they're coming into your clinic

[00:21:35] or buying your course or program

[00:21:37] you're leveraging software and employees

[00:21:40] you've got an evergreen sales sequence

[00:21:43] and you're using an email marketing system

[00:21:46] the next thing you need to do is you need to invest

[00:21:49] and you need to start investing

[00:21:51] probably at the beginning

[00:21:52] but there's different levels of investing

[00:21:54] and investments are things like

[00:21:58] you investing time into setting up this whole sequence

[00:22:01] and taking action on it

[00:22:02] that's an investment in yourself

[00:22:06] and like I said passive income isn't easy

[00:22:10] but you put in work in the beginning

[00:22:13] and at the end you get a lot of impact

[00:22:15] but it's rewarding

[00:22:17] and it's rewarding for the right person

[00:22:18] and it's not for everybody

[00:22:20] yeah invest in yourself

[00:22:22] so when you invest in yourself

[00:22:23] you might need to invest in yourself

[00:22:24] before you get this all figured out

[00:22:26] because you can't figure it out

[00:22:28] or you just want to get through it faster

[00:22:29] and you need to invest in a business coach

[00:22:32] or a mastermind group

[00:22:33] to help you move through this whole sequence

[00:22:36] and help you level up your mindset and learn

[00:22:39] you need to also invest in your business

[00:22:43] don't worry about your student loans

[00:22:45] don't wait until you pay them off

[00:22:47] don't aggressively pay them off

[00:22:48] if you want to be successful in business

[00:22:51] aggressively invest in yourself

[00:22:53] and in your business

[00:22:54] because you are the best asset

[00:22:57] you can get a 100x ROI out of yourself

[00:23:02] you can go from making $85,000 to $1,000,000 in 3 years

[00:23:07] or you can go from making no dollars

[00:23:09] to $1,000,000 in 3 years

[00:23:10] like one of my coaching clients

[00:23:12] Ben Baggy did

[00:23:13] he graduated school, started a cash practice

[00:23:14] and now he's got a million dollar business

[00:23:16] 3 years out of school

[00:23:17] you can do that

[00:23:18] hey guess what

[00:23:19] in the process

[00:23:20] he took the profits

[00:23:21] and paid off $130,000 in student loans

[00:23:23] but he didn't do that

[00:23:24] until he had excess profits

[00:23:26] beyond what he needed

[00:23:27] to have a great life

[00:23:28] and pay his employees

[00:23:30] other ways you need to invest

[00:23:32] is you need to invest in the stock market

[00:23:34] like I believe you need to be invested

[00:23:36] in the stock market

[00:23:37] and cryptocurrency

[00:23:39] and real estate

[00:23:40] the easiest ones to get into

[00:23:43] is probably the stock market

[00:23:45] and even crypto

[00:23:46] real estate's a little bit different

[00:23:48] because you got to have a bigger up front chunk of money

[00:23:52] but you should be saving for that somewhere

[00:23:56] right?

[00:23:57] so you could use profits in stocks

[00:23:59] and cryptocurrency

[00:24:01] to save for a $100,000 down payment

[00:24:05] on a multi-unit building

[00:24:07] because don't go and invest

[00:24:09] in single owner occupancy buildings

[00:24:11] because if it's empty

[00:24:12] you don't have any income

[00:24:14] but if you can invest

[00:24:16] let's say

[00:24:17] in a multi-unit real estate

[00:24:19] or maybe multi-unit commercial real estate

[00:24:22] where you're renting

[00:24:23] from one of the locations

[00:24:25] and so there's a

[00:24:27] like

[00:24:28] it's a tax

[00:24:29] you get tax benefits from that

[00:24:31] I don't pay taxes on

[00:24:33] what I pay in rent

[00:24:35] and then

[00:24:37] if I own the building

[00:24:39] the renter

[00:24:40] pays the mortgage

[00:24:41] and I don't pay taxes on the mortgage

[00:24:43] you know?

[00:24:44] or maybe there's a little bit tax on

[00:24:46] there's tax

[00:24:47] I'm not a tax professional

[00:24:48] but there's

[00:24:50] it was like

[00:24:51] I know that my business has been here for five years

[00:24:53] and I'm going to default

[00:24:54] so I can be a tenant of myself

[00:24:56] and then

[00:24:57] the income from the other units

[00:24:59] is all passive

[00:25:01] because

[00:25:02] I hire a property manager to do it

[00:25:04] or have one of my employees

[00:25:05] help manage the stuff

[00:25:06] like I'm not going to be the one

[00:25:07] coming and fixing the faucet

[00:25:09] so

[00:25:10] but the thing with real estate is

[00:25:12] real estate is what builds

[00:25:14] long-term wealth

[00:25:16] like

[00:25:17] you might hear people talking about

[00:25:20] life changing wealth in crypto

[00:25:22] you might get it early

[00:25:23] and you got to be willing to lose it all

[00:25:26] you're not going to get life changing

[00:25:29] like

[00:25:30] you may not get life changing

[00:25:32] money from stock market

[00:25:34] or real estate

[00:25:35] either

[00:25:36] you might mess it up

[00:25:37] but what I can tell you this

[00:25:39] is the people that have

[00:25:40] the most generational wealth

[00:25:42] own the most land

[00:25:44] okay think about this

[00:25:46] McDonald's

[00:25:47] the Catholic church

[00:25:49] who else like

[00:25:50] McDonald's how they do the franchisees

[00:25:52] pay for the land underneath

[00:25:54] each of the franchises

[00:25:56] the Catholic church owns just a ton of land

[00:25:58] there's just a ton of wealth in land

[00:26:00] okay

[00:26:01] land and buildings

[00:26:02] and can you get a tenant to pay for the land

[00:26:04] underneath it

[00:26:05] yeah you can

[00:26:06] alright

[00:26:07] so

[00:26:08] think about this

[00:26:09] if you're especially with the stock market or crypto

[00:26:11] if you're not in the game

[00:26:14] you'll never

[00:26:15] win the game

[00:26:17] okay

[00:26:18] and if you're in you may

[00:26:20] win you may lose

[00:26:22] but there's no way to win

[00:26:24] if you're not even in

[00:26:26] not rhymed and I didn't even mean it to

[00:26:28] but you have to be in

[00:26:29] even if it's 20 bucks a month

[00:26:31] 20 bucks a month into

[00:26:33] 20 bucks a week in Bitcoin

[00:26:34] 20 bucks a month into

[00:26:36] a vanguard exchange traded fund

[00:26:38] that follows the S&P 500

[00:26:40] you're gonna make gains

[00:26:42] and it'll generally be better than

[00:26:44] keeping the money in a

[00:26:46] savings account in your bank

[00:26:48] and making 0.001%

[00:26:50] because inflation is much higher than that

[00:26:52] so we need to be putting our money

[00:26:54] and income and revenue into places

[00:26:56] where it's gonna make more money

[00:26:57] but I can tell you last night

[00:26:58] I went and farmed some crypto

[00:27:00] and I've already made ten dollars

[00:27:02] and

[00:27:03] it took me an hour to

[00:27:05] figure out how to do it

[00:27:06] I farmed it

[00:27:07] shout out to Brandon Smith

[00:27:08] who's one of our Platinum Mastermind members

[00:27:10] who teaches people

[00:27:11] about how to make

[00:27:13] 150,000 or more in home health

[00:27:15] how to invest in cryptocurrency

[00:27:17] and a whole bunch of other things

[00:27:18] on his discord

[00:27:19] I pay him 10 bucks a month

[00:27:21] I belong to the discord

[00:27:22] and I just made 10 bucks last night

[00:27:24] from this one strategy he taught me how to do

[00:27:26] but now that money is gonna sit there

[00:27:28] and it's gonna make

[00:27:30] 15, 20 dollars a day

[00:27:32] which is a whole lot more than it's gonna make

[00:27:34] sitting in my Wells Fargo account

[00:27:36] it's pretty dope

[00:27:37] that's called passive income

[00:27:38] I put in some work once

[00:27:39] and I let it sit

[00:27:40] and it makes more money

[00:27:41] there's a little bit of work to get it out

[00:27:43] but like I said this isn't work free

[00:27:45] it's generating income

[00:27:47] and revenue

[00:27:48] so that you don't always have to do the work

[00:27:51] to get it

[00:27:52] you're not trading time for money

[00:27:54] you put in time, effort

[00:27:56] and you work smart

[00:27:58] so that later on you have

[00:28:00] basically you have time to do whatever you want

[00:28:02] like record videos like this

[00:28:03] hang out with your kids

[00:28:04] get off early on Fridays etc

[00:28:06] or actually work as hard as you want

[00:28:08] like I can work as hard as I want

[00:28:09] because I want to be here

[00:28:11] so those are the secrets to making passive income

[00:28:13] as a physical therapist

[00:28:15] and the last thing I'm gonna say is

[00:28:17] if you think it's great

[00:28:19] but you're not willing to put in the work

[00:28:22] like

[00:28:23] just admit to yourself

[00:28:25] that this isn't for me

[00:28:27] uncertainty, risk

[00:28:29] and staying up late at night

[00:28:31] getting up early in the morning

[00:28:33] isn't for me

[00:28:35] like I'm not cut out to be a

[00:28:37] entrepreneur

[00:28:38] just go get a home health job

[00:28:40] for $150,000 a year

[00:28:42] pay off your student loans

[00:28:43] and let's call it a day

[00:28:44] but if you're willing to go to

[00:28:46] bat and work for patients

[00:28:48] not insurance companies

[00:28:49] you want to change your profession

[00:28:50] you want to change the world

[00:28:51] you want to do something different

[00:28:52] then you're gonna have to

[00:28:54] get a little uncomfortable

[00:28:56] and this is how one of the ways you're gonna do it

[00:28:58] so if that's you

[00:29:00] it describes you and you're like

[00:29:02] Aaron okay look

[00:29:03] like this is great

[00:29:04] but I need some information

[00:29:06] and I need help

[00:29:07] I need accountability

[00:29:08] I want a group

[00:29:09] I want to like find out from you

[00:29:11] exactly what I should be doing

[00:29:12] you might be a great fit

[00:29:14] for a platinum mastermind program

[00:29:16] especially if you already have

[00:29:17] an offer that sells

[00:29:18] or a business

[00:29:19] or you're willing to invest

[00:29:20] in yourself long term

[00:29:21] it's a 12 to 36 month program

[00:29:24] to help you scale to

[00:29:26] six multiple six figures

[00:29:28] and even seven figures

[00:29:30] so if you feel like

[00:29:32] that's one of the next steps for you

[00:29:33] I'm gonna invite you to a free

[00:29:35] strategy call with me

[00:29:36] or someone on my team

[00:29:38] where what we'll do is

[00:29:39] we'll dive in and help you figure out

[00:29:40] where you are in your business right now

[00:29:42] where do you want to go in three years

[00:29:44] and we'll make a strategy and plan

[00:29:45] on how to get there

[00:29:46] and if at the end of the call

[00:29:47] we feel like you're a good fit

[00:29:49] and we all kind of get along

[00:29:51] we'll make an invitation

[00:29:52] to join us in our platinum mastermind program

[00:29:54] and go through all the details

[00:29:55] about what that's like then

[00:29:56] but first

[00:29:57] we gotta get on a free call

[00:29:58] to make sure that you're a good fit

[00:30:00] so if that's you

[00:30:02] and you want to make passive income

[00:30:03] as a physical therapist

[00:30:04] you want to go from making

[00:30:06] 80 to 150 thousand dollars a year

[00:30:08] to making multiple six and seven figures

[00:30:10] DME the word passive

[00:30:12] or DME the word passive income

[00:30:14] and I'll send you some details

[00:30:16] about how you can apply to

[00:30:17] hop on a call with us

[00:30:18] and we can work together

[00:30:20] to crush it

[00:30:21] and help millions of people together

[00:30:22] so that's it for this show

[00:30:25] if that's not you yet

[00:30:27] no worries

[00:30:28] make sure you hit the like button

[00:30:30] subscribe click the notification bell

[00:30:32] tell your friends

[00:30:33] leave me a comment below

[00:30:34] about what was most helpful for you about this

[00:30:36] and I'll see you on the next one

[00:30:38] peace