5 Step Social Media Content Strategy

[00:00:05] Welcome to The Aaron LeBauer Show. This is the number one show for passionate physical therapy and health care entrepreneurs

[00:00:11] Looking to level up their income and impact on the world. If that's you then you're in the right place

[00:00:17] So sit back chill out and let's get into the show

[00:00:21] Hey, welcome back to The Aaron LeBauer Show today. You're gonna learn the five-step social media content strategy. So my name is Dr

[00:00:32] Aaron LeBauer

[00:00:33] I've been creating

[00:00:35] content for a long time

[00:00:37] And the number one question I get from people especially when they're starting new on social media or

[00:00:44] Into like a new online business coaching business

[00:00:48] online training

[00:00:50] Etc is what do I post on social media? And how do I exactly do I do it?

[00:00:54] And so I want to answer some of those questions today

[00:00:57] I've had some clients come in asking about you know, what's the best way to do this strategy without getting overwhelmed?

[00:01:03] I've had clients coming in who are doing really well with it and then they're super busy

[00:01:08] So I'm gonna answer what do you do when you get super busy creating content? Okay, so number one

[00:01:14] Number one problem is like what do I actually post what to post? Here's exactly what to post post

[00:01:21] helpful

[00:01:22] engaging shareable content

[00:01:24] All right, Aaron. How do I know what that content is?

[00:01:27] You know, this is the funny thing is I can't tell you exactly what your content is

[00:01:31] You actually have to figure this out for yourself. Okay. Here's the framework though. It's

[00:01:38] answer the question

[00:01:40] That's in your clients mind. Okay, so what's this number one question that they have?

[00:01:46] What are the false beliefs that they have what we have to do is we have to break down the false beliefs

[00:01:50] And we have to answer the big question

[00:01:52] I think for our clinic the number one question is is physical therapy actually gonna fix me if I

[00:01:58] Say yes, is it actually gonna work? I

[00:02:03] Have to answer that question. We also have to you know fix the answer the false beliefs around

[00:02:09] You know, I was told that I have a herniated disc and it's always gonna live with me or it's because it's you know

[00:02:15] It's hereditary or you know, I've got arthritis in my knees and their bone-on-bone. I can't actually I can no longer run

[00:02:22] You know, it's like what are these false beliefs?

[00:02:25] You know, it's like what are these false beliefs like some of these false beliefs are put there by other health care providers

[00:02:31] Other ones are put there by society. What are these big questions that they have? What's this question?

[00:02:36] let's say you are coaching physical therapists and

[00:02:41] Your subset is whether it's travel pts home health skilled nursing cash-based

[00:02:46] It's I mean the really big question that people are asking they're not really saying but they're asking is

[00:02:52] How am I going to stay in this career?

[00:02:55] and

[00:02:56] feel like

[00:02:58] What I invested in school and time and money is worth it and still be able to pay all the bills and pay off

[00:03:03] My student loans and have a life that's meaningful to me. That's really the big question

[00:03:08] They're asking okay, and it's related to money and satisfaction

[00:03:12] Like can I have enough money? You know people wouldn't say

[00:03:17] No to cash based PT or people wouldn't say no to coaching or people wouldn't say no to

[00:03:22] Physical therapy if they believed that the outcome was possible for them

[00:03:27] It's because there's some doubt that this outcome is gonna happen for them

[00:03:33] And here's the thing. It's like I can't guarantee you the results

[00:03:36] legally, I can't guarantee you the results in my clinic and

[00:03:40] ethically, I can't guarantee you results when you work with me as a business coach because I can't guarantee you're gonna do the work just

[00:03:47] Like with your patients you can't guarantee that they're gonna go home and do all the exercises like you said, right?

[00:03:54] So but here's the content is we have to answer these questions. So how do we find out what these questions are?

[00:03:59] We have to interview our audience

[00:04:02] Number one it's what questions are people naturally asking you okay when I started teaching

[00:04:09] Business and cash based physical therapy people just ask me Aaron. What are you doing with super bills?

[00:04:13] What are you doing about Medicare, what are you doing with about doctors referrals?

[00:04:17] How are you marketing to people who are ready to pay cash?

[00:04:19] How are you doing X and so, you know

[00:04:23] They just asked me these questions and I got on a bunch of calls with people and I did one-on-one

[00:04:28] Coaching and I was in chat rooms and I just so you just got to listen

[00:04:32] You don't want to force it. You just got to listen

[00:04:35] Listen to what people are naturally asking you and go answer those questions

[00:04:39] That's basically what I'm doing today people ask me questions about how do we do social media?

[00:04:43] How do I really get started? What's the best use of my time? What's most effective and and this is it

[00:04:49] So put out polls ask questions to individual DMS and chats get on calls, you know ask like what's most frustrating for you

[00:04:57] What's the number one question you have about X?

[00:04:59] Etc and then you make content answering those questions

[00:05:03] And then you take it like we're gonna take this video and put on a podcast YouTube

[00:05:07] YouTube shorts Instagram reels Facebook actually don't put it much on Facebook anymore because your Facebook throttles your

[00:05:15] reach on there, but

[00:05:17] If I were you I'd be using your personal Facebook account

[00:05:20] Which is number two your personal pace with your your Facebook personal page your personal Facebook page

[00:05:26] Is a better resource than your business page. Here's what you need to know is that Facebook

[00:05:33] Wants to keep people on Facebook and they want you to share your daily insights and stuff on Facebook and they're gonna show it to people

[00:05:40] Right, they're gonna do that

[00:05:42] So make your personal page your business page and just give up the fact that miss Edna down the street is gonna

[00:05:48] Give two shits about

[00:05:51] Your business like what you say and in that man

[00:05:54] I mean when I started using my personal Facebook page, I had clients say hey Aaron

[00:05:58] I really it doesn't really feel good to me

[00:06:00] Like that you're talking about cash and physical therapy even though I come to see you or I've been to see you it doesn't feel

[00:06:05] Right. You shouldn't be talking about that. Well, here's the deal

[00:06:08] majority of my

[00:06:10] Facebook friends are

[00:06:12] My business prospects avatars business clients

[00:06:16] now it wasn't at that time, but it's become that because I was using it as that and

[00:06:23] If you own a physical therapy cash practice and you have friends locally

[00:06:28] You should be making more friends locally because they're more likely to get to know you and love you and

[00:06:34] Want to do business with you in just in the last month. I've had four people. I know that are friends

[00:06:41] become

[00:06:43] clients

[00:06:44] Patients, I mean it happens all the time, but it's just like I think in the last yeah in the last 30 days

[00:06:50] No less than four

[00:06:52] Who are people I know and I'm in and they've referred me people before

[00:06:56] You know, I'm like you need to get in for this thing stop complaining to me or they'll just contact me

[00:07:01] Hey, I want to rather work with a friend and someone I don't know

[00:07:05] So the more people, you know in your community the better it is for you

[00:07:08] And that's also why as a business coach why early on I went to PPS and CSM

[00:07:13] I did that a lot so I could get in front of people. I want to meet people

[00:07:18] People see me see how tall I am see that I really have red hair

[00:07:20] I'm real breathing live human being and you start to believe in and understand that this is a

[00:07:27] There's a real person not just some like

[00:07:30] Talking head on social media

[00:07:33] You know, so your Facebook page business page. It's these personal connections document don't create

[00:07:40] So there's two types of content one is teaching educational and the other one is documentation

[00:07:47] So yes answer these questions in their mind, but also there's a place for documenting your life

[00:07:53] And not just creating not just creating content to teach other people and and and make them know better

[00:07:59] It's like document what you're doing during the day. That's why

[00:08:02] Unreal's it's a little bit time-consuming

[00:08:04] Or it can be a hey, I'm 50. I'm a Gen Xer

[00:08:08] You know, I mean if you're a millennial maybe it's easier for you because you've been on the Instagram and these apps

[00:08:15] Not longer than me but earlier in your life

[00:08:18] And when I was in my 20s, we didn't really have cell phones not when I was when I was a bike messenger

[00:08:25] and I was 24 I

[00:08:27] Had friends with cell phones, but I didn't have one cuz and then I got one and no one called me on it

[00:08:32] You know, I mean, you know like the dispatcher would call me on the radio

[00:08:37] Page me I'd stop at a payphone and call him on the 1-800 number

[00:08:40] I mean, you know a cell phone would have been nice but

[00:08:45] No one had them. They were expensive

[00:08:47] And so sometimes for some of you

[00:08:50] Instagram reels and and shorts and stories. It's gonna come more natural to you than it will to some old

[00:08:56] out-of-touch

[00:08:58] Codger like me which I'm not really out of touch. It's just what have you what have you done?

[00:09:04] You might think I'm out of touch, but I know I'm not

[00:09:06] But what have you been doing growing up with it might be easier for you

[00:09:09] For me what I do and for clients who are like, I don't like doing it. I'll record the videos

[00:09:14] I use this great app. It's called spark camera probably cost 40 bucks a year

[00:09:18] I'll do it and that's really easy where I'll take these videos and I'll send them to my VA Laura and she'll make them

[00:09:23] For me, it didn't come out 24 hours later

[00:09:26] But it does or I can employ my kids to do it and sometimes I'll do it and sometimes they won't

[00:09:32] But you document don't create, you know who does really

[00:09:35] Good job of this

[00:09:37] Odell Miller so shout out to Odell. I think it's at Odell Miller

[00:09:41] Off the bench app is his business. He's been working with us

[00:09:44] He joined her plan mastermind right after he graduated and crushed it in business and he was already crushing it

[00:09:50] He's a great dude. So a couple episodes ago interviewed him check him out. We talked more about that

[00:09:57] Because people want to do business with their friends

[00:10:00] Hence the theme, you know, you're not doing any social media posting or anything start with two reels a week

[00:10:06] Don't even do Instagram posts

[00:10:08] Maybe it's two reels a week

[00:10:09] Maybe if your audience is in their 20s, you know to tick-tock videos or weak

[00:10:13] You know just depends on where your audience is but just start with two a week. Maybe Wednesdays and Saturdays

[00:10:18] Wednesdays you answer a question

[00:10:20] Saturdays you break a false belief

[00:10:23] With a meme that's what our memes do is they break false beliefs about

[00:10:27] You know money finance physical therapy cash based practice, etc

[00:10:32] And just be consistent and then the next thing is be consistent

[00:10:36] Right. So start with two a week and then be consistent

[00:10:42] Even if it and don't worry about likes follows, etc

[00:10:45] You know you create a call to action and everything but just do it consistently and don't worry about it

[00:10:51] Just you have to consistently get out there and help people and be consistent

[00:10:55] And there's a whole lot more to this like how do we market on social media, etc

[00:11:01] But if you're trying to start an online business and you have no email followers barely any Instagram followers

[00:11:06] You're not creating content. You're not creating shareable helpful things

[00:11:09] You're just you know, maybe showing some pictures of your life, which is a little bit of documentation

[00:11:14] But like the document you go watch my stories watch Odell really

[00:11:18] It's more of a here's what I'm doing today. But here's the message

[00:11:22] Here's how it relates to my audience's life and a lot of times I'll take a video

[00:11:26] I'm going backwards a step, but I'll take a video of me lifting weights and I'll match it to an audio

[00:11:30] I really it's inspiring

[00:11:32] or one of my audios

[00:11:34] Or just music and I'll write a little caption, you know, and it had the caption has nothing to do with the video

[00:11:42] But there's videos nothing to do with the caption

[00:11:44] But is everything to do with it because people want to be a fly on the wall

[00:11:47] so then you do two a week and then you're consistent and

[00:11:52] It's the consistency that's the most important consistently taking action

[00:11:57] Okay, those are the five things

[00:11:59] Create engaging and shareable content

[00:12:02] Treat your Facebook page like a business page

[00:12:05] Document don't create start with two reels a week and be consistent. Okay, that's five

[00:12:10] Things that's a five-step social media strategy if you do that

[00:12:14] You'll grow it then the next things you're gonna need to do is move people from social media to your email list

[00:12:20] Move people into a paid products free products, etc

[00:12:23] But I mean there's a whole lot of other stuff to do

[00:12:26] But if we're just looking at how do we do social media and be helpful there do that?

[00:12:29] Oh and bonus choose one platform and just go all in on that one platform for me

[00:12:33] It's Instagram for some of you. It might be tick-tock. It might be

[00:12:37] YouTube

[00:12:39] Okay, so one of our my coaching clients Zach Atwood the football doc

[00:12:46] We're on a coaching call about a month or two ago in

[00:12:50] In our platinum mastermind. He was like Aaron. When do I get a VA?

[00:12:54] You know, I'm doing a lot of social media and doing a lot of things and it's taking a lot of time

[00:12:59] He's like I think I should get it

[00:13:00] But I don't know if I can afford it and I was like well

[00:13:02] How much time a week does it take you he's like I'm spending like 10 hours a week

[00:13:06] You know recording and editing and doing all these things

[00:13:09] and then he

[00:13:12] Was like dude, it's time it's way past time but it's time to get the VA to do this and we have a whole social media

[00:13:19] It's called the social media marketing funnel and it's a it's a training that I have in our platinum mastermind

[00:13:25] I was like go watch that and do it and he went and did it. He he got hired the VA

[00:13:30] So we have training on how to hire VA

[00:13:32] We have training on this like content creation funnel

[00:13:36] And went and did it we chatted last week

[00:13:39] Not only have like a record 27k month, but he's putting out

[00:13:45] 10 times he 10 X his business since

[00:13:48] October so in like eight months he 10 X his business from 3k to 27 K

[00:13:54] He's got another 10 to 15 hours a week that he can

[00:13:58] See patients generate money do group

[00:14:01] Group coaching stuff and he's putting out I think two or three pieces of content a day

[00:14:07] At a pace he couldn't do on his own and people ask me all the time Aaron

[00:14:09] How do you do so much social media? It's because it's not me doing it

[00:14:13] it's the VA and

[00:14:16] I was like, is that VA well worth these again?

[00:14:18] I mean, how do you have more time to grow his business? It's because he bought his time back by hiring a VA. So

[00:14:24] It's one of these funny things funny enough that I'll go and I'm following people

[00:14:29] online who are these like influencers in business or

[00:14:33] like

[00:14:34] Podcasts and they're talking about how they're spending all these time

[00:14:38] Editing their podcasts and any of social media and I'm like, yo, you're successful like hire someone else to do it

[00:14:44] You have way more time

[00:14:45] But maybe they don't know maybe you don't know so that's the deal

[00:14:49] So that's like the social media content strategy. I think if I were you

[00:14:54] Here's what I would do is I'd find out

[00:14:56] What are the people in your orbit want to learn more about from you and start creating it and putting it out there?

[00:15:01] What do they want to see?

[00:15:04] And just go and do it and then let me know

[00:15:07] I mean you need to know who your avatar is

[00:15:10] You need to have a clear idea who you help what you help them do like your USP

[00:15:14] You got to know those things if you don't know those it's gonna be really hard to you know, have a clear content strategy

[00:15:20] But just use this strategy. It's not the it's not the only one

[00:15:24] It's the basic one and as you get going you you update it and then we've got a five by five content

[00:15:30] grid for marketing strategy that'll help you build out a

[00:15:33] All-of-your-content for the month and know so that you can batch your content batch record

[00:15:38] Batch edit batch post or just batch record and then send it off to the VA

[00:15:43] To get all that stuff done

[00:15:45] And it's it's simple but not

[00:15:49] Easy because it takes work and if you're allergic to hard work

[00:15:53] You shouldn't start a business and that's for sure

[00:15:56] You should just clock in clock out and go home drink some brewski's hang with the boys or girls or whoever

[00:16:01] You know play pool do the thing watch football on Sundays do all that stuff like cool

[00:16:08] I mean if you're ready to grow and scale a business in the fastest time possible

[00:16:13] And you've already got an email list social media following and you're generating income through like some online course or

[00:16:21] Coaching program we might be able to help you

[00:16:23] I don't know if I can help you but we might be able to because I've helped a lot of people

[00:16:27] Go from you know, three to five K months online to twenty thirty forty and even fifty K online

[00:16:33] And if that sounds like you and you'd like to chat and see if how we can help go to call with Aaron calm

[00:16:39] Check out the videos book in a time and we'll chat and see if we can

[00:16:44] Help you and if we can't we'll let you know the call is free. I got nothing to sell you on that call

[00:16:48] I just want to see if I can help because for the right people it's that right opportunity to grow a business

[00:16:55] Leveraging social media

[00:16:56] automations

[00:16:58] Online courses coaching groups, etc. There's a lot of opportunities, but you don't have to do them all

[00:17:03] We might just need to figure out the right strategy for the right time

[00:17:06] And I think that's it for today

[00:17:09] Be sure to comment below if you're watching this on YouTube. Let me know is most helpful

[00:17:13] Would love to get some feedback on the podcast, but maybe you should email me, you know something like that

[00:17:20] Let me know what's helpful for you next time

[00:17:22] Yeah, I send you an email if you're not my email list you can go

[00:17:28] You get my free book checklist or just say Aaron message me Aaron. I won't go on your email list

[00:17:33] how do I do that and

[00:17:35] You can do that too

[00:17:37] Thank you so much. We'll see on the next episode

[00:17:39] Peace out. Hey, what's up? It's Aaron

[00:17:43] Thanks for listening to show if you enjoyed the episode and you'd like to help support the podcast

[00:17:48] Please share it with others post about on social media. We'll leave a five-star rating in review over on it

[00:17:54] To catch all the latest from me follow me over on Instagram at Aaron LeBauer. Thanks again, and I'll see you next time