Ever feel like your marketing strategies are throwing spaghetti at the wall and hoping something sticks?
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In this episode of the Private Practice Owners Club podcast, Nathan Shields welcomes Corey Hiben, founder of AndroBrand, to discuss the critical marketing tactics that can transform your Private Practice from struggling to thriving.
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Corey shares his journey from a frustrated healthcare professional to a marketing expert who helps practitioners build powerful, patient-attracting brands.
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Episode Highlights:
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๐ง๐ต๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ ๐๐๐ต: Simply having a website won't magically bring patients. Focus first on your immediate network and warm contacts who already know, like, and trust you.
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๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฟ๐ฎ๐ฐ๐๐ถ๐ฐ๐ฒ: Most practice owners miss this free, easy-to-use tool that can dramatically improve your local search visibility and attract new patients.
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๐ง๐ต๐ฒ "๐ก๐ถ๐ฐ๐ต๐ฒ ๐๐ผ๐๐ฟ๐ด๐น๐ฎ๐๐" ๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต: Give yourself the grace to start broad, then gradually narrow your focus as you understand your ideal client avatar and develop specialized expertise.
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๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐ ๐ง๐ฎ๐ธ๐ฒ๐ ๐ง๐ถ๐บ๐ฒ: Expect a long journey to build a truly successful practice. Invest in coaching or mentorship to accelerate your growth and avoid repeating the same unproductive year.
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๐ง๐ต๐ฒ ๐๐๐บ๐ฎ๐ป ๐๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ: While AI can help with ideation, professional website design and marketing strategy requires a deep understanding of your unique business goals and target market.
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Don't miss this episode of the Private Practice Owners Club Podcast โ whether you're just starting out or looking to expand, Coreyโs insights on consistency and strategic targeting can make big changes to your Private Practice.
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