On today’s episode, I’m going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don’t need more new patients.
Acquiring a new customer can cost five times more than retaining an existing customer.
Increasing customer retention by 5% can increase profits from 25-95%.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.
U.S. companies lose $136.8 billion per year due to avoidable consumer switching.
American Express found 33% of customers will consider switching companies after just one instance of poor customer service.
You need a 5 day Black Friday Promotion
https://wisernotify.com/
In 2023, Black Friday sales in the US reached $9.5 billion. Around 124.7 million people shopped online during Black Friday weekend in 2022. Global Black Friday online sales were over $65.3 billion in 2022.
In the last few years, about 25.3% of Black Friday online sales came from mobile devices.
The average discount on Black Friday in 2023 was about 31%.
64% of consumers will shop online this Black Friday, with 36% seeking deals on social media.
The 5 Day Black Friday Promo
BOGO - great for fitness, massage therapy, pilates, wellness, etc
BOGO - Buy a package get a Gift card, TBD Certificate and Swag
5 Email Sequence
Warm Up
Give Thanks
3 Email on Friday
You need a CTA, an online checkout system, follow up thank you and confirmation and you should have a thank you page
We’re rolling out a Black Friday Special and Stocking Stuffer promotions for our clients in November and December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies
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