Most private practice owners think recruiting is about posting a job ad and hoping the right clinician applies. That strategy isn't working anymore.
In this live discussion, Adam Robin and Nathan Shields pull back the curtain on what actually drives successful recruiting in today's market—and why the clinics that consistently attract great clinicians are operating from an entirely different playbook. Adam shares how his team experienced two resignations in the same week yet had interview opportunities lined up within 24 hours. The secret wasn't luck—it was having a recruiting engine already running in the background. Together, Adam and Nathan break down the systems, mindset, and marketing principles that allow practice owners to consistently attract talent, create compelling opportunities, and build teams that support long-term growth and freedom.
In this episode, you'll learn:
✅ Why recruiting is really a marketing problem
✅ The biggest mistake owners make when trying to hire clinicians
✅ How to build an Ideal Candidate Profile (ICP)
✅ Why most job ads fail to attract quality candidates
✅ The concept of a "Grand Slam Offer" and how it improves hiring success
✅ How to create recruiting assets that work around the clock
✅ The role AI, automation, and VAs can play in your recruiting system
✅ Why speed is one of the most overlooked recruiting advantages
✅ How to create a recruiting flywheel that generates opportunities year-round
✅ What practice owners can learn from high-performing recruiting organizations
Whether you're struggling to fill an open position, preparing for future growth, or simply tired of feeling stuck whenever someone resigns, this conversation provides a practical framework for building a recruiting process that actually works.
Recruiting isn't something you turn on when someone quits—it's a system you build before you need it.
Want to see exactly how Adam built his recruiting engine?
Join us for the Pre-Conference Recruiting Workshop where Adam will walk through his CRM, outreach systems, AI workflows, recruiting assets, follow-up sequences, and hiring process step-by-step.
PPO Club Conference 2026
The High-Performance Practice: Balancing Purpose, Profit & Freedom
Join practice owners from around the country in San Antonio as we tackle leadership, recruiting, operations, profitability, and growth.
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99.5% of successful owners interviewed on this podcast have leveraged a business coach at some point in their journey. Private Practice Owners Club is the coach you need to build a practice that delivers profit, freedom, and purpose.
Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall
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