Brandon Buehler, PT is routinely asked "What is the secret to your success?", especially in a difficult PT market like California. To that question he responds with Cory and Buehler's focus on truly living their purpose and values - things are often discussed, sometimes posted on the walls, but rarely lived. Instead, Brandon and Rich find opportunities to infuse discussions and filter business decisions with their purpose and values - staff meetings, recruiting ads, hiring/firing, employee assessments, etc. In each of those situations they are sure to include purpose and values as part of the process. Thus, they have been able to establish a culture that team members buy into and have grown from within to establish 7 clinics in southern California. Brandon would say it takes a lot of hard work, but the added effort to establish solid and living purpose and values is what makes it fun and fulfilling.
If you'd like to see more podcasts with successful PT owners sharing their secrets to success check out: https://ptoclub.com/ 
