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More specifically, how to position yourself as as an expert in your area, as well has how to apply principles of leadership for your team.
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I've only read half of this book so far, but here is 1 piece of value that I've learned so far that I believe will help you in your private practice as the owner.
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Learning how to sell is such a powerful skill to learn as a business owner. Whether you know it or now, you are selling every single day.
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- You are selling yourself on the direction that you are taking your company.
- You are selling your team on your vision.
- You are selling your patients that you are the best solution to their problem.
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Learning how to sell and how to embrace the "mindset of selling" can unlock so much potential for you, your business, and your community.
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If you can sell to your self, sell to your team, and sell to your patients in a way that is authentic and desirable, you can achieve anything that you want in your business.
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I highly recommend this book for any practice owner....
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Now go be great....
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Adam Robin, PT, DPT