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The Basics Of Digital Marketing And Advertising - With Adam Robin & David Straight Of E-Rehab
Private Practice Owners Club Podcast & CoachingMarch 14, 202400:51:10

The Basics Of Digital Marketing And Advertising - With Adam Robin & David Straight Of E-Rehab

Part of building and expanding any PT practice requires a marketing strategy. And a costly part of that strategy is all things related to digital marketing – creating a professional website (the "face" of your clinic online), search engine optimization (SEO) to direct people to your space online, ads to get in front of potential clients, etc. Added up, these components can be overwhelming for a physical therapy owner to handle on their own, and who to utilize can be even more taxing. In this episode of the Physical Therapy Owners Club podcast, Adam Robin sits down with David Straight of E-Rehab to discuss some of the basic things to consider when putting together your digital marketing strategy. Tune in and learn how to get your target audience’s attention online and take your practice to the next level!

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Right out of college, I became a physical therapy aide and decided this was my career path. I then applied and was accepted to Physical Therapy school at Children’s Hospital Los Angeles, the oldest program in the nation. After graduation, I secured a job with a practice that I had interned with while in PT school. Soon after, I opened my own private practice and later partnered with Paul Gaspar for 9 years, before launching my marketing company.

I co-founded E-Rehab in 2003 with my partner, John Mason. Today, we have worked with over 1700 physical therapy practices, and over 4000 locations, helping with physical therapy website design and physical therapy website development, SEO, social media, reputation, email, and video marketing to help drive new patients to their practice.

https://www.e-rehab.com/


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