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In this episode of the Private Practice Owners Club Podcast, Nathan Shields and Adam Robin explore the importance of embracing a sales mindset and integrating it into your clinicโs core values. Learn how to transform "sales" into a valuable tool for advancing your clinic's mission and serving a greater number of patients.
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Sales is not just about closing deals; it's about ensuring patients receive the care they require. Nathan and Adam illustrate how every interaction, be it at the front desk or in the clinic, entails some level of sales. Altering your view of sales can positively impact your practice. If you have faith in the value of your services, it is your duty to effectively present them.
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Adam introduces the "Purpose-Driven Provider Program," focusing on aligning your team around the shared goal of patient care, without the negative connotations of sales. Adam and Nathan also outline the patient journey, from the first phone call to follow-up visits, and emphasize the importance of scripting and standardizing touchpoints to ensure clarity and purpose.
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The 1st in-person Private Practice Owners Club Conference is set for Sept. 20-21 in Clearwater, FL. If you're a private practice owner you won't want to miss this! Register at https://ppoclubevents.com/
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I am a driven dreamer. I like to think big and take on fun, exciting, and sometimes scary challenges. I like to walk up to the base of the mountain, rally my troops, and take on the climb.
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The greatest discovery that Iโve ever made is that my passion for growth tends to rub off on people who also aspire to achieve and create. Once I discovered this everything changed for meโฆ
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Since my discovery, Iโve founded and scaled 3 businesses in the healthcare industry. Iโve also developed an online business coaching presence where I empower healthcare practice owners to create freedom and fulfillment in their lives both personally and professionally. I pour my passion, energy, and lessons into everybody that I meet in hopes that they can experience, just a piece of, the personal growth and development that Iโve experienced along my ownership journey.
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Lessons that have helped me:
- Become a better father
- Become a better husband
- Become a better friend
- Serve more people
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