Crafting a strategy for your marketing content can be daunting, but a little forethought and planning can make the process easy, consistent, and impactful. As Director of Marketing of a large PT group, Peter Decoteau has to create plans and strategies for large marketing efforts. Every year they put a lot of focus on content strategy – essentially determining what content his company wants to produce throughout the upcoming year. In this episode he shares what his content strategy consists of so you can produce valuable content yourself.
For more episodes of the Physical Therapy Owners Club podcast go to www.ptoclub.com
