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1. ๐๐บ๐ฎ๐ถ๐น ๐ฌ๐ผ๐๐ฟ ๐๐ถ๐๐: Utilize your patient database or EMR to send out regular emails promoting your new service. Send weekly or biweekly updates to keep your existing clients informed and engaged.
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2. ๐๐ฎ๐ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ต๐๐๐ถ๐ฐ๐ถ๐ฎ๐ป๐: Physicians often prefer faxes for communication. Use your EMR to access a list of healthcare providers you've worked with and send them faxes and promotional materials for your new service regularly over a six-week period.
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3. ๐ ๐ฒ๐ฒ๐ ๐๐ถ๐๐ต ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ๐: Identify 20 influential individuals in your community who can refer potential clients to your practice. Whether it's coaches, athletic directors, or chiropractors, schedule face-to-face meetings to discuss your new service and explore ways to collaborate.
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4. ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ: Take advantage of the power of social media by posting one to two promotional posts per week. Engage with your online audience, informing them about your new service and its benefits. Use relevant hashtags and visuals to expand your reach.
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5. ๐ฃ๐ฟ๐ผ๐บ๐ผ๐๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ช๐ถ๐๐ต๐ถ๐ป: Make sure your practice itself serves as a promotional platform. Display billboards and signs within your facility, add information about the new service to your intake paperwork, and place rack cards or business cards at the checkout window, highlighting your offering to every client who visits.
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Consistency is key with these marketing efforts. If you implement these strategies consistently for 90 days, you'll likely see a significant increase in your client base. Good luck with promoting your new service!
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Warm regards,
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๐๐๐๐ฆ ๐๐จ๐๐ข๐ง, ๐๐, ๐๐๐
https://linktr.ee/Dr.AdamRobin
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